Expertise and professionalism, open communication and teamwork

Throughout our years of existence, we have been creating a product program that helps preserve health and prevent and treat diseases. As a prerequisite for achieving high business goals, we have established a system of values that guides us – expertise and professionalism. We continuously develop and acquire new knowledge and skills because we are fully aware that our strength lies in the knowledge and competencies of each of our employees. We foster and develop open communication and quality teamwork that drives us forward. The success and quality of Fidifarm's business are also reflected in well-known products united under the common brand Dietpharm.

A team of pharmacists, doctors and other experts

Today, Fidifarm is a company with almost 50 employees, half of whom are highly educated experts. The average age of employees is 37 years. In addition to management, administration, and logistics, a professional team of pharmacists, doctors, and other specialists is particularly important for our business. With an ideal combination of experience and youth and the application of modern technology, strong foundations have been laid for the research, development, and production of top-quality products with which we strive to meet today's health needs.

Our products can be found exclusively on the shelves of pharmacies and herbal pharmacies, where they are properly stored and where you can always get advice and instructions from experts. We proudly emphasize that we were among the first to educate users through educational radio shows and telephone counseling. Contact us with confidence – our doctors and pharmacists are always at your disposal. With their knowledge and many years of experience, they will provide you with reliable advice on all health issues.

Our information does not contain inaccurate data or promises of miraculous effects. Like our products, they are based on science and tradition and are, as such, true, accurate and complete.

How do we arrive at new and innovative solutions?

In our research, we constantly ask ourselves: "How can we do more to offer you even better?" The greatest business successes are almost always based on innovation – new ideas, new projects, and new products. For any pharmaceutical company, the greatest satisfaction is certainly the development of a new product, especially when it is backed by months or years of dedicated work from our experts.

Everything begins with an idea – how to solve a particular health problem and related ailments. We strive to find natural substances, vitamins, minerals, or plant extracts that, in optimal combinations, can help resolve certain issues. New products bring added value compared to existing ones, in accordance with the latest scientific knowledge. Once the optimal combination of active ingredients is finally selected, the highest quality raw materials are chosen, and the production process begins.

During the development and production of a new product, professional information and educational materials for pharmacists and doctors are simultaneously prepared, and the product's visual identity is also defined.

Finally, the finished product is once again sent to authorized laboratories for analysis. This is how our new products are created – as the ultimate result of knowledge, research, and innovation.

Quality Guarantee

The success and quality of Fidifarm's business are reflected in its recognizable products, united under the common brand Dietpharm. Continuing the tradition of its previous operations, we continue to create unique, innovative products that primarily help maintain health and are focused on prevention. We provide users with the opportunity to acquire their own knowledge and awareness of health, thereby encouraging a responsible and conscious lifestyle and personal health care.

Fidifarm strives for excellence in all segments of its business, so understanding quality at Fidifarm implies the application of a quality management system in all business activities and all organizational units. For us, quality is an integral part of the entire product life cycle – from its idea and development to its arrival on the shelf.

At the same time, as a fundamental obligation, the concept of quality includes good manufacturing practice and product safety in accordance with the HACCP system. In order to achieve all our goals, in addition to HACCP and GMP, we have implemented the highest standards of process management – ISO 9001 and ISO 14000.

We continuously and systematically conduct risk analysis, identifying and applying all necessary preventive measures to reduce risks throughout our business.

Through our work and dedication, we aim to create added value for our partners, suppliers, customers, and consumers. We strive to continuously develop and maintain long-term relationships with partners and consumers by offering them unique products that timely address today's health needs. The achievement of the goals of this policy, as well as customer satisfaction with our products and services, is the responsibility of all employees and a true measure of the quality and success of our business.

After a long process of product creation, you will hold a tablet, capsule, or other product form in your hand, seemingly identical to millions of others. But how will you know which one is truly better? For us, quality is not a matter of prestige or momentary inspiration. These are products you put into your body, directly affecting the preservation of your health.

That's why you must be completely confident in the quality of the products you use. Dietpharm guarantees you:

• control of the quality, purity, and origin of raw materials

• careful monitoring of all production phases with the application of state-of-the-art technology and the strictest standards of the European Union and Switzerland

• control of the quality, stability, and safety of the finished product

• regular product checks in our own laboratory and in competent Croatian institutions

• compliance with all legal and other requirements related to product safety

• products that you can exclusively purchase in pharmacies and specialized stores.

Dietpharm beyond Croatian borders

In recent years, the company has recorded continuous sales growth and increased its market share. The success of such business lies in the continuous increase in sales on the domestic market, strengthening existing foreign markets, and opening new ones. Foreign markets currently account for almost 50% of the company's total turnover. This is great proof that quality products can meet strict European regulations and be recognized and competitive beyond Croatian borders. In addition to the local Croatian market, the Dietpharm brand is present in 11 foreign markets.

Fidifarm d.o.o.

We have been with you for over 30 years.

Our journey began in 1985, when Đuro Šrekais, M.Pharm., founded Dietpharma GmbH in Munich, a company engaged in pharmaceutical consulting and the development of innovative formulations. Dietpharm Zagreb began operations in 1988, when products with the now recognizable sign – the green pharmaceutical scale – first appeared. In 1991, a factory was built in Hrvatsko zagorje, not far from Zagreb. This marked the beginning of intensive company development and the expansion of the product range, which we create in cooperation with renowned Swiss and European partners.

A new chapter in Dietpharma's business began in 2003, when a new, modern production facility was built in Rakitje, Zagreb, meeting the demands and challenges of modern technology and business.

Since 2007, Fidifarm has been operating as part of the Pharma division of Atlantic Grupa, the largest European producer of sports and healthy food, the leading regional producer of vitamin drinks, and the owner of the largest private pharmacy chain in Croatia – Atlantic Farmacija. Business synergies within a large and experienced system are a new driving force for the next 28 years, which we plan to spend with you.

Quality Policy

For more than thirty years, we have been creating a product program that helps preserve health and prevent and treat diseases. As a prerequisite for achieving high business goals, we have established a system of values that guides us – expertise and professionalism. We continuously develop and acquire new knowledge and skills because we are fully aware that our strength lies in the knowledge and abilities of each of our employees. We also encourage open communication and quality teamwork that drives us forward.

The success and quality of Fidifarm's operations are reflected in well-known products united under the common brand Dietpharm, and in the development of new forms of generic drugs. Continuing the tradition of our previous work, we continue to create unique, innovative products that help preserve health and are focused on disease prevention and treatment. We provide users with the opportunity to build their own knowledge and awareness of health, thereby supporting a responsible and conscious lifestyle and personal health care.